As one of the co-founders of ProjectFranchise.org I would like to go on record to state that Project Franchise WILL NOT be contacting the All American Basketball Alliance (AABA) to inquire about teams. For those of you that don't read the Augusta Chronicle (or WithLeather), the AABA is a newly forming basketball league that plans to be a little....uhhhh exclusive? Maybe I better let league founder Don "Moose" Lewis explain his demented vision.
"Only players that are natural born United States citizens with both parents of Caucasian race are eligible to play in the league,"
At first glance Lewis' plan sounds overtly racist at worst...and really fu#*ing stupid at it's absolute best...but as you read on...it gets waaay worse.
"There's nothing hatred about what we're doing," he said. "I don't hate anyone of color. But people of white, American-born citizens are in the minority now. Here's a league for white players to play fundamental basketball, which they like."
Lewis said he wants to emphasize fundamental basketball instead of "street-ball" played by "people of color."
What type of market reports is this guy reading that made him think that segregation would be this years Crocs? Even a 1950's bus driver in Montgomery, Alabama would think this idea was extreme. If the over/under for this league was one quarter of basketball ever played, I would go waaaaaaay under. The first thing they teach you in business school is that you don't want to start your sales pitch with "There's nothing hatred about what we're doing."