I've never been a huge fan of the winter games - much more of a summer guy - but I must admit that I'm getting sort of excited for this years Olympics. I think it really helps the fan support when they are taking place in the same time zone - or at least same hemisphere, as it makes the prime time viewing much more accessible.
Admittedly, I'm a traditional sports kind of guy - I dont really know very much about X-Games and dont follow along the fringe sports (eg: cycling, swimming, skiing) very closely. I also grew up in California & Florida and have no idea how to skate - put me in a rink of ice with some blades and I'm definitely spraining a wrist.
However, I am sure that in the next week or two I will become a total expert on all things figure skating, speed skating and hockey - a regular Quebecois in sunny SoCal. I don't believe that there is anything the Sharks or Ducks or Kings could do to get me to watch an entire game on TV, but somehow the Olympics sucks me in.
As cheesy as it may sound, I believe that the real draw is the patriotic sense of team that comes with rooting on your country in a competition against the rest of the world. Its this same concept that Project Franchise is built on - letting the fans take ownership so they become part of the team... but hopefully we'll be playing a summer sport.